Royal Hospital Chelsea appoints Mr Fothergill's as first corporate patron
Sales of company’s Victoria Cross poppy seeds raise almost £40,000 in support of the Chelsea Pensioners.
Royal Hospital Chelsea has appointed Mr Fothergill's as its first Corporate Patron in recognition of its fundraising activity for the Chelsea Pensioners. Since 2014 Mr Fothergill's has donated 25p for every packet of seed it sells of poppy Victoria Cross, and has pledged to continue to do so until at least 2018, which marks the centenary of the end of World War One. To date the Royal Hospital Chelsea has received more than £39,000 from the promotion.
The Royal Hospital Corporate Patnerships Officer Rachael Ferguson said: “It is an absolute pleasure to announce Mr Fothergill’s as the first official Corporate Patron of the Royal Hospital Chelsea. Relationships such as these are key to maintaining the care and welfare of the Chelsea Pensioners. The significant financial contribution Mr Fothergill’s has made towards the Royal Hospital Chelsea and the Chelsea Pensioners is such an asset.”
Mr Fothergill's Commercial Director Tim Jeffries commented: "We are thrilled about our links to the Royal Hospital Chelsea, and honoured to be its first corporate patron. What began as a marketing initiative to mark the anniversary of the beginning of World War One has grown into what we hope and believe will be a long-term relationship. We find the Royal Hospital Chelsea to be an inspiration, from its caring staff and impressive setting to the Chelsea Pensioners themselves.”
The Mr Fothergill's Victoria Cross poppy seed is available to purchase from their website here.
To find out more about becoming a Royal Hospital Corporate Patron, click here.